The perceived allure of .com has eroded. Gone are the days that if you owned a .com for a prominent brand, that you could sell it for thousands and retire to Fiji.
Why Google REALLY Doesn’t Need Alphabet.com
Justin Emig
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The perceived allure of .com has eroded. Gone are the days that if you owned a .com for a prominent brand, that you could sell it for thousands and retire to Fiji.

Well said! I couldn’t agree more. This is a long-term play for them that will involve using in a new way of thinking about a lot of things, including domains.

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