
…ands long term, and the capacity to execute on any specific solution or platform in the short term. Brands are built, over time, not by figuring out how to slip ads past people more efficiently, not by an opaque algorithm, not by a single platform, but by making products, content, experiences people want (sometimes before they know they want them).
We think of it as lightning in a bottle, something only companies devoted to creativity can conju…
…rands, and the rise of ad blocking, I see need and opportunity for creativity, for creative people. Because what this marketplace demands now is thoughtful, useful, entertaining things that people want, not simply more targeted, yet invasive ads and bad experiences.
In this world, agencies must continue to adapt, with smart integration of creativity, data and m…