What is digital signage?
Digital signage is the new-gen communication approach where digital screens are used to display information, advertisements, videos, and also interactive contents. The displays used for digital signage majorly include LCDs, LEDs, TVs, projectors, monitors, and more. In today’s world digital signage has emerged as the best way to display content and get the best reach.
Can you use a TV for digital signage?
A Televison is primarily used for domiciliary consumption. On the other hand, commercial displays are built differently. Commercial screens have much higher resolution and better longevity. That is because they are often deployed in open spaces where such devices are exposed to harsh weather conditions like rainfall, high temperatures or even unmanaged public interactions.
What are the prerequisites for setting up digital signage on TV?
How to use a TV for digital signage?
Televisions come in different shapes and sizes. But, the primary factor that will determine how you make use of it as digital signage is whether your TV is a Smart TV or not. That, and the operating system of digital signage player.
A smart TV is one where the media player is embedded within the TV display. The media player (equivalent to the digital signage player) allows your TV to be connected with the internet. So, for a smart TV, you will not require to plug-in an external player device.
A non-smart TV, so to speak, is one that cannot be configured with an internet source unless an external digital signage player (or media player) is connected to it.
*** Originally Published as How To Use a TV for Digital Signage on Pickcel Digital Signage blog.
