After more than 15 years in the industry, a client base that stretches across the globe, and several companies to my name, I still strive to improve my design skills. The joy of working in a creative but applicable field like design is that it’s always shifting, changing, growing. …

Startups move notoriously fast, and that dead-sprint pace can spell trouble for the design firms that work with them. Because they want everything done yesterday, startups may not realize good design takes time. …

We all grow comfortable with certain types of work and experiences over time. Some people gain expertise in one area, so they begin to focus on it more and more. They create a niche for themselves. But designers should think twice before growing too comfortable with one specific area of…

Some brands have a laser-like focus to maintain their coherent image. Take Coca-Cola, for example. Every label they create, every piece of content they produce, every move they make — it’s all focused on two concepts: happiness and family. But other brands are hard to pin down. They seem unfocused…

A lot of people don’t think creativity and entrepreneurship go hand-in-hand. They see entrepreneurs as stereotypical business-types on the lookout for a multi-million dollar exit. But the way I see it, creativity is an essential tool for any entrepreneur. Creativity isn’t just about coming up with ideas. It’s about being…

Not all first-time startup founders understand the value of design. They’re heavily focused on delivering their product. On turning their idea into a reality. They feel like they don’t have time to make the product look good, too. That attitude gets even worse if they’re operating on a tight budget…

There’s a paradox in our society today. People want to take in more information, but they want to read less. That creates a challenge for companies: How do they communicate their brand and messaging to consumers without relying on intimidating pages of copy? The answer lies in design. It’s the…

Most people don’t go to their doctors, listen to what he or she has to say, and then decide to offer some constructive criticism. They leave with a prescription and take their medicine. But in an industry like graphic design, people feel much more comfortable offering opinions during the process…