In preparation for a closed alpha release of our neuromarketing research web application, we ran a remote usability test with 25 participants in an attempt to catch some of the hidden “error gems” we may have missed during initial in-house validation tests. Testing a prosumer product can be hard 😖…

What I’ve learned while washing dishes on a private island — After four 4 years of working around the clock, I decided to take a break and do a little bit of traveling. Australia’s east coast was my first destination. Keeping a close eye on my budget for the first month, I noticed that food & accommodation, were responsible for more…