Image of UX Collective analyzed by Azure AI

Determining a persona’s intrinsic value is a herculean feat at best. By asking key questions about the state holder and their users in order to examine needs, wants and desired outcomes, AI systems now provide a unbiased based approach that considers:

  • How do we make sure we are building products powered by AI that takes in consideration human behavior?
  • How do we make sure our users/stakeholders are represented accurately in this product?

-Chris Firth, Making Up The Mind, 2007

One of the key factors to…


/ˌärdəˈfiSHəl inˈteləjəns/
noun
The theory and development of computer systems able to perform tasks that normally require human intelligence.

Personalization has been another hot topic within digital marketing. The goal is to gain these insights, and understand the cultural psychology of the user. 81% of people who don’t like what they find on one site will go back and search for the same product through another site.

It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.

-Colin Angle, Co-Founder, iRobot.

Companies such as Amazon are particularly good at having a…


Vandalism in a way is graffiti but, usually consists of tags or throws. Tags are the social economic changes that the artists witness as they grew up ex. NERDS: he/she may have been called names growing up. Throws (or throw ups) are quickly executed pieces of the artist’s moniker. All are done illegally.

Nick Hubley

Community-driven wordsmith with the ability to translate business objectives into communications strategies and tactics.

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