Introducing Nucast Ticketing: Revolutionizing Event Access with nuDynamic Tickets

nucast.io
6 min readJun 5, 2023
Nucast Ticketing Website

At Nucast, we are thrilled to announce the launch of Nucast Ticketing, a groundbreaking platform specifically tailored to meet the unique ticketing needs of film and events teams.

After extensive conversations and collaboration with industry professionals, we have developed an innovative solution that addresses the pain points and challenges faced by organizers in the events space.

In an ever-evolving digital landscape, industries are constantly reshaped by groundbreaking innovations. This trend holds true in the realm of ticketing, which is experiencing a revolutionary shift with the rise of blockchain technology. At the forefront of this evolution is Nucast’s innovative system, nuDynamic Tickets. Utilizing the unique attributes of Non-Fungible Tokens (NFTs), this trailblazing system promises to transform the way we experience events.

This new approach not only modernizes ticketing but also tackles some of the longstanding issues plaguing the traditional ticketing system, such as fraud, scalping, and counterfeiting. The blockchain technology that underpins NFTs provides an unimpeachable guarantee of authenticity, which directly addresses these issues. It is noteworthy that scalping alone contributed to a $15.19 billion ticket resale market in 2020, and ticket fraud resulted in $4.55 million in losses in the US in the same year.

The adoption of NFT tickets has the potential to not only eliminate these problems but also enhance the safety and convenience of ticketing transactions by providing a transparent history of ticket ownership.

I. Understanding nuDynamic Tickets: A New Approach to Event Access

nuDynamic Tickets introduces a game-changing advantage for events that require ticket access. The system uses NFTs to update ticket status in real time which provides a seamless, foolproof experience for event attendees and organizers.

A user can easily see the tickets they’ve purchased by signing into the Nucast Ticketing platform. With just the click of a button, a user can access an entry QR code prior to attending a particular event. As the tickets are “used”, the NFT state will change from “unused” to “claimed” — this action is done by linking the NFT’s state identifier, stored within the NFT metadata, to an updated state.

Here’s how the system works:

- The user purchases a ticket using the Nucast Ticketing platform. At this stage, the ticket status is “New”

- The user claims their entry QR code. At this stage, the ticket status updates to “QR Claimed”

- At the event point-of-entry, the user would bring up their QR code for scanning. Once scanned by event staff, the ticket status updates to “Used”.

This innovative system isn’t limited to basic ticketing. With nuDynamic Tickets, event organizers can offer lifetime perks, merchandise discounts, and special rewards, enhancing the event experience.

Changing states of the ticket in real time

II. The Power of NFTs: A Solution to Traditional Ticketing Issues

NFTs offer significant advantages in the fight against ticket fraud, scalping, and counterfeiting. With their secure storage on the blockchain, NFT tickets provide authenticity and integrity that traditional physical tickets can’t.

  • Eliminating Scalping: NFTs put an end to scalping, a practice that led to an estimated $15.19 billion global ticket resale market in 2020. By ensuring profits return to the original sellers like artists and event organizers, NFTs can help to redirect this revenue back into the creative industry. Furthermore, a 2018 study revealed that scalping activities for popular events typically involved a 49% markup over the primary sale price. By eliminating such practices, NFTs can significantly reduce such inflated costs for fans.
  • Verifiable Authenticity: Counterfeiting is virtually impossible with blockchain technology. In the US alone, losses from ticket fraud amounted to $4.55 million in 2020. By securing the authenticity of each ticket, NFTs have the potential to significantly reduce such losses.
  • Safety and Convenience: A transparent history of ticket ownership makes transfers and trades seamless and trustworthy. This transparency also aids in the verification process, reducing fraudulent activity and strengthening buyer confidence.
  • Interactivity and Additional Value: A quick search on google reveals a bustling marketplaces for ticket stubs. People love memories and holding on to certain things, highlighting why NFTs present a major breakthrough in ticketing. Their value isn’t just symbolic — NFT tickets offer tangible benefits, from exclusive backstage passes to post-event perks like exclusive discounts and merchandise purchases. These unique features not only augment the event experience but also have the potential to appreciate in value over time. The allure of such interactivity and additional perks enhances the overall appeal of events, pushing forward the growth of the event industry. At Nucast, we’re excited to be pioneering this evolution.

III. The Path to Mass Adoption: Simplifying User Experience and Leveraging UPI

Nucast recognizes the potential hurdles users unfamiliar with web3 might face. To address this, we have integrated a user-friendly experience that simplifies the complexities of blockchain technology.

Users simply register on Nucast, and voila! A wallet is automatically created for them through the integrated custodial wallet solution within the Nucast platform. Now, users can relax and manage their tickets and payments conveniently at their fingertips. Our platform supports various major payment methods, offering a smooth, hassle-free experience that encourages widespread use.

In our bid to facilitate adoption, we are also integrating UPI (Unified Payments Interface), a real-time payment system popular in India, to facilitate wider adoption. In 2022, UPI processed over 590 billion transactions worth ₹39 trillion in India. Moreover, with approximately 115 million crypto investors in India, this integration presents a massive opportunity for Nucast. As UPI gains popularity in other countries like Singapore, Bangladesh, Nepal, and Sri Lanka.

With these initiatives, Nucast is poised to not only drive mass adoption within its own ecosystem but also contribute to the widespread use of Cardano.

IV. NFTs and Event Organizers: Unlocking New Revenue Streams

Adopting NFT ticketing presents event organizers with an array of remarkable benefits, stretching beyond the crucial aspects of fraud and scalping prevention. They encompass:

Innovative Collaboration Prospects: Organizers have the opportunity to join forces with sponsors to craft unique, branded NFT collectibles. These digital tokens not only enrich the fan experience but also open up fresh avenues for sponsorship engagement and brand marketing.

Revenue from secondary sales: The smart contracts inherent in NFTs allow event organizers to earn a designated percentage from each ticket resale. This feature cultivates a continual revenue stream, extending beyond the initial point of ticket sale.

Exclusive Limited Edition Collectibles: After the event, organizers can release a range of limited-edition NFT collectibles. These valuable tokens can be purchased by fans as souvenirs, generating an additional income stream for organizers.

In essence, this gives organisers to create a more personalized experience and control which leads to more revenue. The potential of NFT ticketing is vast, opening up a world of possibilities for the event industry.

V. Conclusion: Redefining Event Access with Nucast’s nuDynamic Tickets

As we stand on the brink of a digital revolution, Nucast’s nuDynamic Tickets are pioneering a transformative change in the event industry. By providing a robust solution to long-standing issues such as fraud and scalping, and introducing novel revenue streams. We envision nuDynamic Tickets to become an invaluable tool for organizers and a delight for attendees.

This innovation promises not just to enhance the event experience, but to redefine it entirely. As we journey ahead, we’re excited to be at the forefront, driving change and shaping the future of ticketing.

The Nucast ecosystem is comprised of a robust set of tools that is designed to solve real-world problems and enhance existing systems and infrastructure using innovative NFT technology.

Stay tuned for upcoming news, including updates on $Nu, the future token of the ecosystem.

https://www.nucast.io/
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contact@nucast.io

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nucast.io

Next generation video streaming and ownership platform.