Addressing Filter Bubbles

Social media today is basically an array of siloed echo chambers that do not promote checks on veracity. Sometimes “celebrity” accounts on facebook become a common platform allowing the exchange of ideas but there is an overriding sense that this is being policed not just by a singular overlord — that being the celebrity herself- but by also something even more sinister — that most of her followers already affirm her views (preaching to the choir) and there is a greater chance that detractors will simply be dismissed quickly. This creates a spiral of silence that further exacerbates the filtering of opposing views.

As a whole, instead of having just @tom, @dick or @harry, fessup also has default identifiers representing, for example, @Singapore, or @LGBT, or @gov. Essentially we want to build a digital milieu that is not controlled just by one single entity, but by a network of people associated to that collective. So @media does not belong to any single media professional, but everyone in that field of work.

What’s even better, people who identify with that collective should be able to left swipe on posts that do not think should be part of this collective voice, and swipe right on posts they think should represent the collective they belong to, so curating the collective voice becomes a collective endeavor. This leads to a crowd-curated stream of collective consciousness. There will be a constant tussle that does not outright dismiss the minority position, but instead elevates it to everyone’s attention first.

This can only happen upon critical mass on fessup. I’ve been trying to propose this but oftentimes, investors/incubators would really only see how it solves such a pervasive social problem when we already have such a mass of users. Aside from systemic depression on social media, we are solving also this pertinent issue of filter bubbles/echo chambers.

Exceedingly, we need anonymous spaces to be ourselves, since being authentic with your real identity can lead to repercussions. Anonymity is important too when it comes to raising important viewpoints because some people won’t dare to make their ideas or beliefs known if they were afraid it would cost them their jobs or condemnation from friends.

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