I think the “solving one person’s problem” approach is a great way to smash your writer’s block when your issue is not knowing what to write about.
In regards to direct-response (emails, sale letters, etc), my mentor once mentioned to me that the only real cause of writer’s block was lack of research, and would tell me do a…
Solid article on the fundamentals of building an opt-in form — and making the sell. You’re completely correct that the core of what you’re trying to do is provide value to someone’s life. Clearly tell them what they’ll get and you‘ll get their name on the dotted line.
Agreed 100% on focusing on ACTIONS instead of results.
Nearly a decade in marketing has shown me that, even with a ton of experience, you cannot reliably predict scale of success. Actions? That you can control.
Though trying to fall in love with them… I’m not sure that can be forced.