We all know what “Caller ID” is, but when you take a step back to consider the “identity” behind the “identification” things get a lot more interesting.

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Photo courtesy of www.homedepot.com featuring this excellent Corded Speaker Phone with Caller ID for sale.

When Caller ID first came out back in the day of landlines, it was so exciting to think that finally, your phone could tell you who’s calling so you could decide whether or not it was convenient to answer. What a novel concept.

And of course, we trusted the display name — it was hard to imagine a day when this function would be used to manipulate or mislead us into picking up the phone.

Enter the age of illegal robocalling and our dependence on the wireless cell phone. Landlines, while still in use in many traditional business office environments, are a thing of the past within our personal lives. So why is it that the Caller ID (Caller Identification) technology we came to know and love (and used to trust) has seemingly not kept pace with our needs? …



Established to take action against the growing problem of unwanted and illegal robocalls, Numeracle is on a mission to return trust to communications.

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