Introducing The Growth Engine for Web3 Projects

Numia Data
3 min readAug 15, 2023

Numia, in partnership with Mekatek, is thrilled to announce the launch of a new growth engine designed specifically for web3 projects. Numia’s mission has always been to help web3 projects build better and more sustainable applications.

With our mission statement “build, monitor, and grow sustainably”, our goal is to support projects across their entire journey.

The Problem: A Gap in User Engagement

Most web3 projects have relied on airdrops to try to fuel growth. These are limited in their ability to sustainably incentivize users and are often gamed.

Additionally, web3 projects face a significant challenge: they lack the tools to identify where in the funnel a user is and target them with personalized activation or retention messages. Chains and applications are losing money by not being able to convert dormant users, retain key high-value users, and activate new users.

The Solution: A Growth Engine Based on Advanced Segmentation

We are launching a service where we run end-to-end campaigns for our customers to achieve specific engagement goals across the whole user journey.

These goals can include:

  • Increasing average delegation amount by 10%
  • You want to acquire new users from the Ethereum ecosystems or other EVMs.
  • Reduce one-time traders/LPers by 50% and drive them to increase their positions.
  • Attract more liquidity from existing high-value users.
  • Increase 4-week retention of new users.

We Do All the Work For You

We will work with projects to run holistic end-to-end campaigns. That means that we will own all stages of the campaign:

  • Segmentation: We’ve built a segmentation engine where we can create dynamic audiences and user segments across different chains based on the wallet activity (e.g., Users who have LPed more than $10K into Uniswap V3 pools, or, users who have more than 5 trades in Osmosis but have never done an IBC transfer)
  • Execution: We will support our customers in creating the visuals, copy, and messaging strategy across the whole campaign.
  • Distribution: We will leverage wallet-to-wallet messaging and will be partnering with key projects to distribute the campaign messages and ads across all channels where users are active: wallets, partner websites, DEXes, notifications, and more.
  • Monitoring: We can measure conversion rates in real-time and help you understand how campaigns are moving the needle for many different metrics.

Powered by the Numia API

Our expertise in data has allowed us to build a sophisticated targeting engine API that will enable projects to deliver highly targeted and personalized experiences to their customers across different parts of the funnel and multiple channels like partner websites, wallets, their websites, notifications, and more.

By addressing the critical challenges of user engagement and retention, we are setting the stage for a new era of sustainable growth within the web3 community.

Reach out to grow with us! 👇👇

Looking to improve growth and retention?

If you are a web3 project that is looking to attract users from other ecosystems, improve your activation of new users or improve retention of existing liquidity, DM us @NumiaData or @meka_t3k in X (Twitter).

Want to monetize your traffic as part of our network partners?

We are also calling out all wallets, explorers, news and media, aggregators, and DeFi apps who are looking to improve their monetization. DM us on Twitter to become one of our network partners and start monetizing your traffic with @NumiaData or @meka_t3k.

Join us for a Twitter Space discussion on Friday, August 18th at 5 pm CET where we will delve deeper into the opportunities and strategies this partnership offers 👉🏾 https://twitter.com/i/spaces/1ZkJzXRLOzRKv

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