
Arrange a meeting with your company’s CFO and/or CEO (I recommend the CFO because they tend to be less biased). Have them explain the moving parts in the business model, and the assumptions that underpin forecasts and growth targets. How do you really make money, and what must remain true for you to continue to make money? What costs matter now? Why are sales goals what they are? Where does product performance fit into the big picture?
…ay, the best designs aren’t coming from a single designer who somehow produces an amazing solution. The best designs are coming from teams that work together as a unit, marching towards a commonly held vision, and always building a new understanding of the problem.