
Like any exploratory research method, fieldwork is an excellent tool for uncovering previously unknown or little-known motivations and problems that affect the way services are used and perceived. Sometimes the solutions or next steps are clear, but other times we may learn something that isn’t immediately actionable. This is often why some teams may push back against doing this kind of in-depth, exploratory research. But, we believe the payoff for this type of research is worth the time invested because the insights are so much more rich, nuanced, and tangible.