Astghik Angaladian – Medium

Astghik Angaladian

Astghik Angaladian

Navigating a Loyalty Program Revamp: Lessons from Delta’s SkyMiles Relaunch

The upcoming changes with Delta’s frequent flyer program (SkyMiles) has created a lot of chatter, which compelled me to review the program…

Sep 29, 2023

Re-launching a Loyalty Program: Do’s and Don’ts

Sep 29, 2023

Astghik Angaladian

Conversion Optimization Strategies for Product Marketers

Conversion serves as the ultimate objective of any funnel or product experience. Whether it is a lead gen effort (getting an email…

Jul 6, 2023

Conversion Optimization Strategies for Product Marketers

Jul 6, 2023

Astghik Angaladian

Tips on Unlocking the Power of Personalization

Personalization has been a buzzword for sometime and, for some, somewhat an unattainable task whether it is due to lack of data, or limited…

May 30, 2023

Tips on Unlocking the Power of Personalization

May 30, 2023

Astghik Angaladian

Curiosity, Creativity, and Agility in a Data-driven Marketing

Any job description is typically structured around the hard skills (e.g. experiences you had, projects you worked on, tools you know, etc.)…

May 16, 2023

Curiosity, Creativity, and Agility in a Data-driven Marketing

May 16, 2023

Astghik Angaladian

What to Consider Before Building a Loyalty Program?

The statistics on loyalty programs can be overwhelming, with roughly half of the consumers enrolled in various loyalty programs actively…

May 8, 2023

What to Consider Before Building a Loyalty Program?

May 8, 2023

Astghik Angaladian

Retention Strategies in a Complex Omnichannel Ecosystem

Let’s first define a few things before we dive in. There are many different customers that your brand is probably hoping to attract…

May 1, 2023

Retention Strategies in a Complex Omnichannel Ecosystem

May 1, 2023

Astghik Angaladian

Astghik Angaladian

Articles on marketing strategies, leadership and self-improvement. Let's collaborate! https://www.linkedin.com/in/angaladian/

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