Hartmut Esslinger on prototyping

Frog Design’s founder shares his opinion about prototyping

“A rendering says nothing. I mean it has no proportion, it has no feeling of touch, it has no feeling in space. When you prototype something and simulate, you get much better decisions for the next step. And if you don’t have that you go through with it and you have to just wait on what’s coming out.
I did models. I love to make models. I think that’s one of the methods people don’t understand. Okay, it’s naughty. You get dirty. But it’s the best way to do it.”