6 Powerful Tools to Find Mighty Hashtags

Hashtags have become a vital part of your marketing effort to amplify your message. A hashtag is a clickable keyword preceded by a pound sign, and serves the purpose of classifying content posted on social networks according to a topic or a theme. Today, many of the top social networks use hashtags to organize and track content such as Twitter, Facebook, Instagram, Google+, Tumblr, and many others. Hashtags are your best friend and can help with your social media strategy in many ways:

  • Hashtags can help get your content discovered by people searching according to their interest. For example, users can perform a Twitter search using a particular hashtag or simply click on a hashtag to find all related content. So, adding hashtags will increase the reach of your content beyond your own network of followers.
  • Finding trending hashtags can also help you be a part of the most up-to-date conversations.
  • Hashtags help you find great new content ideas.
  • Hashtags make it easier to manage and track social media campaigns.

How do you find popular hashtags relevant to your content?

Use these convenient and powerful tools to help with your quest.

Hashtagify is one of my go-to tools for finding relevant hashtags. It’s a hashtag search engine that allows you to search among over 45 millions hashtags! It will help you find the best hashtags based on popularity, relationships, languages, and influence among others.

For example, hashtagify shows me all the related hashtags for #socialmedia. It’s a great way to find other hashtags to associate with your content.

Another feature worth mentioning is Usage Pattern, which shows you the trend for the last 2 months, the optimal time to use the hashtag (days and hours), and the top 6 languages used for that particular hashtag.

Also, take the time to look at the new Wall features, which display the latest posts related to the hashtag, much like Tagboard. The icing on the cake is that the free account allows you to save your hashtags.

Hashtags.org provides hashtag analytics where you’ll find a list of trending and popular hashtags. Searching for a particular hashtag provides you with a trending graph, the most prolific users, and a list of the latest tweets. Unfortunately, to find related hashtags you need to upgrade to a paid account.

Finding hashtags other people are using might be the best way to find relevant hashtags for your content. With Twitonomy, you have the possibility to analyze any Twitter profile. Among other stats, you’ll find the hashtags most frequently used by the person with that profile.

TweetReach is very simple to use and provides you with a snapshot report for any hashtag or topic, with an overview of reach, exposure, and activity. It allows you to save the snapshot in various formats, such as PDF and CSV.

Like other tools, RiteTag features trending hashtags. However, it will highlight hashtags with red, blue, and green to indicate whether or not they’re being overused. Overused hashtags may prove to be useless as your post gets lost in a sea of other content. What’s nice about RiteTag is that you can download a browser extension to benefit from RiteTage features right when you post. RiteTag can also send you an email alert whenever a new hashtag appears related to your topic.

If hashtags for Instagram is what you’re looking for, Iconosquare is a must-have. It is very simple to use. Simply search for any hashtag and it will present a list of all the related hashtags according to their popularity. You get a list of popular users for that hashtag as well.

Hashtags are powerful allies to amplify your message and generate engagement. However, you need hashtags that are relevant to your content. You now have the tools to make smarter choices about your hashtags.

What about you? Do you use any of these tools, or do you use something different to find your best hashtags? Let me know in the comments below.


Originally published at nutribe.ca on May 31, 2015.

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