Like a river, all things digital are in flux! You get it…Digital technology changes all the time, providing opportunities but also bringing challenges to the table. The rules of the game become more challenging, forcing leaders and digital marketing pros to evolve in their approach.
Things are expected to become even more complicated in 2017 as we move from individual strategies to an overall digital reputation-establishment concept. For leaders wondering how to do digital marketing in 2017, here are five main challenges to keep in mind before diving in.
Sifting through Tons of Data
The evolution of digital technologies is…
When it comes to digital trends, 2016 was a hot and dynamic year. Instagram rose to fame, Snapchat changed the game, wearable technology started gaining some prominence and big data shaped up the way in which companies gained intelligence.
More profound developments are to be expected in 2017, necessitating a much more innovative digital marketing approach.
Some of the new trends sound as if taken out of a science fiction movie. Augmented reality, artificial intelligence and smart machines have become a real thing. Needless to say, marketers should take these new realities in consideration.
What does 2017 have to hold…
Synchronizing Technology, Marketing & Design to Solve Complex Problems