Native Video Box in 5 easy steps

NVB has two types of advertising inventory:

- In-stream pre-rolls (short ads shown before video content)

- Native video (when advertiser pays for the show of the video like a “sponsored article” unit to promote the advertiser’s product).

Both types of ads are sold via programmatic ad service.

NVB guarantees high quality content: both advertisers and vloggers within its ecosystem have to provide content that matches the NVB editorial policy.

Example:

1. User visits a page of the website from NVB network, for instance about tourism in Florida.
2. We need a set of most relevant videos from the NVB video base to show as the thumbnails in our box.
3. Using machine learning algorithms system automatically select that set for us- like these

They are shown in our unit to the visitor of the page, mentioned in p. 1

4. The visitor clicks consciously on thumbnail of an interesting video and it opens wide: but before the video itself, visitor sees the pre-roll ad (advertising video up to 15 seconds in length).

5. Advertising view revenues is shared among webmasters (60%), right owners (15%) and the platform (25%).

Voi-la! Yes, it is that simple ;)