That tension must ensure that the company is not trapped into the NSM Metric. That tension should allow for discussions and debate about the ‘metric trap’ where the NSM metric drives all actions — to the long term detriment of the company. That tension should help facilitate the adaptation of NSM.

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    N. Venkat Venkatraman

    Written by

    David J. McGrath Jr. Professor at Boston University Questrom School of Business; Author of The Digital Matrix: New Rules for Business Transformation…