Natasha WahidinAt ScaleNot running experiments? You’re falling behind.Back in 1975, Kodak had just developed a digital camera — the first of its kind. But the product was dropped for fear it would threaten…Jul 9, 2019Jul 9, 2019
Natasha WahidinAt ScaleThe future of media and entertainment: Tackling digital transformation through experimentationThe future of media and entertainmentJul 9, 2019Jul 9, 2019
Natasha WahidinAt ScaleChanging organizational culture and fostering an experimentation mindsetExperimentation fuels growth. Organizational culture supports experimentation.Apr 17, 2019Apr 17, 2019
Natasha WahidinAt ScaleHow Envoy, a Silicon-Valley start-up, is testing its way to continuous growthCase Study Executive SummaryApr 4, 2019Apr 4, 2019
Natasha WahidinAt ScaleHow The Motley Fool leverages experimentation as a growth strategy: A case studyDiscover how the The Motley Fool is leveraging experimentation to generate massive revenue gains and actionable customer insights.Feb 13, 2019Feb 13, 2019
Natasha WahidinAt ScaleBuilding the essential marketing technology stack to fuel your experimentation programAn experimenter’s guide to marketing technologyJan 25, 2019Jan 25, 2019
Natasha WahidHow to create emotionally relevant marketing experiences for your shoppersIn 2017, most marketers know the age, sex, geolocation, browsing behavior, and purchase history of their target customer segments.Oct 24, 2017Oct 24, 2017
Natasha WahidYour mobile website optimization guide (or, how to stop frustrating your mobile users)Reading Time: 15 minutesJul 25, 2017Jul 25, 2017
Natasha Wahid9 digital marketing trends to stay on top of in 2017Reading Time: 8 minutesJan 24, 2017Jan 24, 2017
