4 Brand Strategies To Build A Strong Image Like Smino
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The Hip Hop visionary from St. Louis, Missouri is taking fresh fashion to the next level. Smino — A fashion connoisseur, artist and entrepreneur — who is now based in Chicago — is making waves with his music and elevated sense of style.
Smino creates a very distinct brand of music, which focuses on self-care, self-improvement and self-love. The rapper’s strong image and sonic sound mesh very well with what he’s trying to accomplish.
Smino isn’t shy about making it known that he plans to follow in the footsteps of Kanye West and Rihanna, both artists who have been able to build billion dollar brands with Yeezy and Fenty.
By incorporating his own brand, “Zero Fatigue” his expectations are to make a splash and create a wave. In an interview with Vogue, he discusses Kanye West’s ability to transmute his energy to the Yeezy brand,
He makes you feel like you can be you ’cause he loves himself so much. It’s like, damn bro, I’m going to love me that much, too.
As many times as the people or the media try to write him off, he still comes back every single time. Every time.
I feel like that’s a real black legend. — Smino
