Are QR Codes Taking Over USSD in Africa?Africa’s digital payment landscape is evolving rapidly, with QR codes and USSD technology playing critical roles. While QR codes are…Mar 31Mar 31
📱 Jakob’s Law in Emerging Markets: Borrowing from Real Life, Not Just Other AppsIn UX, Jakob’s Law says that users prefer interfaces that work like the ones they already know. But what happens when many users don’t have…Feb 20Feb 20
Cleaner Screens, Faster WorkflowsOne of the biggest blockers I’ve observed with mobile UX for emerging markets is too much information on one screen. Users had to scroll…Feb 12Feb 12
Navigating Podcast Episodes Delightfully: A UX/UI Case Study for SpotifySpotify, one of the most popular music streaming apps in the world, has been expanding its offerings to include other forms of audio…Mar 8, 2023Mar 8, 2023
CASE STUDY: REIMAGINING A NAIROBI-BASED INDEPENDENT BOOKSTORE’S ONLINE PRESENCESOMA NAMI BOOKSTORE — WEB REDESIGNOct 19, 2022Oct 19, 2022
CAPTURING MASAKA KIDS’ ENERGY ON THEIR ONLINE PLATFORMMASAKA KIDS AFRICANA — BRANDING & WEB DESIGNOct 18, 2022Oct 18, 2022
Case Study: Gamifying a confidence coaching experienceIncorporating gamification to Hopstair’s MVP productOct 18, 2022Oct 18, 2022
Case Study: A One-Stop Sleep SolutionDesigning a mobile sleep tracking app for Casper, a mattress companyOct 18, 2022Oct 18, 2022
