The Rise and Fall of HTC Smart Phones!
HTC used to be one of the world’s leading manufacturers of smartphones. They were actually the third-biggest phone manufacturer in the world in 2011; only Apple and Samsung exceeded them. With a market share of 24%, HTC surpassed Samsung to become the preferred Android phone manufacturer in the US.
However, HTC has only experienced straight downhill since then. In fact, to characterize their meager 0.9% global market share, you now require two leading zeros. The revived Nokia brand currently holds five times as much market share. HTC’s sales fell from $6 billion to less than $2 billion in…