Sipping the champagne of life.
Telling a good story, whether that’s through email, film, or any medium, creates a connection. And it’s this connection that leads to attention, which leads to trust, which leads to sales.
As Aristotle famously remarked, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” If you do something long enough — anything, really — it becomes habitual.