The first publicly available description of HTML was a document called “HTML Tags”, first mentioned on the Internet by Berners-Lee in late 1991. Since then a few updates to the HTML markup have been released but the base line stayed the same. It’s a bundle of tags.

At the same time a discussion was held about the future of the web — the semantic web. But the discussion was barren and no solutions ever came from it and a singly conclusion couldn't be reached. That usually the case when you have so many opinions.

We need a new web. A web that is built of molecules of content. Molecules that are easy to create, to concatenate, distribute and search. Such molecule would change our lives — it would allow a real democracy of the content in which everyone can create whatever he likes without being bound to a certain platform.

Do you want to publish a photo? one that would be available to all without confining it to a certain social network? It can be super easy — take a picture and upload it as a ‘single-atom’ molecule. You can later add a title, and you already have a full piece of content. Add a date and you have an invitation for an event. Adding a price? It’s now a paid event you can sell tickets for.

If a non-professional would try to build such a thing today his options are expensive website builders, hiring a professional, or confining his information to a certain social network, most of which gets their hand dirty with censorship or coercion (try to open a profile with a stage-name on Facebook or talk about Putin in VK).

2 years ago we decided to take up the gauntlet and try to create such standard, but this time not by arguing over opinions and trying to come up with a scheme, but by taking action: Creating a simple tool, that the very essence of its simplicity, availability and usage would create a new standard. That’s the difference between rules being forced down and an organic, natural creation of convention, rising from the surface, from the public. This option makes much more sense to us.

We have investigated countless of websites, social networks, blogs, etc. and tried to find the tiny pieces, atoms if you'd like, that form the web. Something like the periodic table you learned about in school.

It turns out the internet is made out of very few elements and all of them are already well defined in the standard HTML.

We later examined how these atoms connect to one another, and that’s where we found something we didn't expect. We found that all the content molecules are almost identical. There’s alway a title, image, text, date, creator/author. Sometimes are added video, price, map, and a few other pieces of content…but the list doesn't go on forever and is quite small in fact, plus the structure is quite unified.

These molecules are also fractals. Meaning that if you take a step back, or look in closer, you find the same periodic structure, just the ‘zoom’ changed.

A website is a molecule of pages, which are molecules of sections, which are molecules of items, which are molecules of elements.

We refined the structure, came up with a scheme and later named it — Polydom.

“Poly”, derived from Polymorph, and “dom” — the same old DOM by Tim Berners-Lee, but also a bit from ‘freedom’.

Polydom is a new web molecule. Instead of writing web pages from pieces of basic HTML, Polydoms allow you to build content (blog post, website, product, etc) from dynamic objects that know how to connect to one another. It’s a bit like building web content from Lego bricks. There are wide variety of benefits to this system: The construction/creation is much faster, you can easily and almost infinitely change a design and layout, the content is responsive and automatically adjust itself to the screen, and search engines can easily scan it because it has a logical semantical structure.

Excited from the discovery and driven by the faith and hope that standards are created by the crowd and by actual usage, we started working on a playful, simple system that will allow anyone to create Polydoms.

We recently launched the first commercial use of the technology — XPRS — a simple website creation platform that uses Polydoms, lets anyone build responsive websites, and demonstrates all the benefits of the system.

All of a sudden, previously tedious tasks like integrating e-commerce, are now very simple and require almost nothing. Just add a price to an object on your website and start selling it. Try to do that in WordPress…

Our plan is to make this technology open-sources and available to all, release all limits from content creation and from users. The web should be completely liberated.

It’s going to be interesting :)