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Vaughan Fergusson

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An open letter to the start-up heroes

Dear start-up heroes,

2 min readJul 21, 2018

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An open letter to the start-up heroes

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Vaughan Fergusson
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On changing my name, again

Hi, ✋🏼I have just changed my name.

4 min readDec 31, 2018

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On changing my name, again

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Vaughan Fergusson

You’re Invited to an Innovation Reboot

5 years ago, we bought a zoo —well, by zoo I mean a camp. Zoe and I renamed it The Institute of Awesome, and then we set about to reboot…

5 min readNov 9, 2023

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You’re Invited to an Innovation Reboot

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Vaughan Fergusson
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Mackintosh’s ranked from best to worst.

Egg and cream. Universally the best.

1 min readNov 10, 2020

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Mackintosh’s ranked from best to worst.

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Vaughan Fergusson
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vaughan.ai

Vend10: Year Six — Diversity

Every successful company is people powered. The diversity folks bring makes everything better. We challenge biases and collaborate on new…

6 min readOct 15, 2020

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Vend10: Year Six — Diversity

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Vend10: Year Five — Be Excellent

Having fun as you go is important, and celebrating the wins as much so. But at the same time you need to be great at what you do, or it’s…

7 min readSep 30, 2020

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Vend10: Year Five — Be Excellent

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Vaughan Fergusson
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Vend10 : Year 4 — Global expansion

This week we are talking about going global! Well actually Vend was global from day one. Our first 10 customers were from all around the…

11 min readSep 17, 2020

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Vend10 : Year 4 — Global expansion

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Vaughan Fergusson
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vaughan.ai

Vend10 : Year Three — Culture Eats Strategy

Culture eats strategy — that’s what saved us when we didn’t have any strategy. Mel was on board right from the beginning (and even before)…

7 min readSep 10, 2020

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Vend10 : Year Three — Culture Eats Strategy

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Vaughan Fergusson
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vaughan.ai

Vend10: Year Two — Get Noticed

In the second installment of the comprehensive history of Vend (glossing over the boring stuff) I asked Nick — Vend employee #1 to tell…

9 min readSep 4, 2020

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Vend10: Year Two — Get Noticed

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Vaughan Fergusson
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Vend10: Year One — Start!

A decade is both a short and long time. A long time for a squirrel they only live for 10 years, short to a redwood tree which can live…

6 min readAug 27, 2020

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Vend10: Year One — Start!

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Vaughan Fergusson

Vaughan Fergusson

Founder of game changing retail platform @vendhq. Founder of kids education charity pamfergusson.org.nz. Entrepreneur and weirdo.

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