The topic of this year is “The Fourth Industrial Revolution” from Davos. World Economy Forum(WEF) announced that the 7.1 million jobs will be disappeared until 2025 and the 2.1 million new jobs will created in their report. The Nomura Research Institute and the University of Oxford also predicted that 49% of jobs will be disappeared. Now, understanding what is the essence of the fourth industrial Revolution and looking for the best solution will be the main topic of nation.
If the Third Industrial Revolution is the Information Revolution, the Fourth Industrial Revolution is the Intelligent revolution. According to World Economy Forum(WEF). IoT(Internet of Things), Bio, AI(Artificial Intelligence), AR(Augmented Reality) and etc is the main power of the Fourth Industrial Revolution. Let’s look at the strategy of globalization of Korean venture for handling the future society.
The Fourth Industrial Revolution can basically compare with the discovery of O2O(Online 2 Offline) world combined the online with the offline. It is to find the more advanced new world by combining the existed industrial economy with the digital economy of the online. IoT takes the information of offline world into the cloud of online and create the Big Data. The circulation structure to develop the offline world by the prediction and customization by processing this Big Data by AI is the future concept of O2O that writer are suggesting.
However, there were a lot of victims of American indian in processing of discovering the New Continent and We also have to remember the historic lesson promoted the social change by the monetary revolution in Europe, the old continent. Do we have to lead the Fourth Industrial Revolution or follow the Fourth Industrial Revolution? It is our issue.
Now, the business is collecting the two essential activities of the innovation and marketing. What the global companies combine the innovation of venture with the marketing will be the basic structure of the future business. This is the definition of the creative economy that writer always insist on.
From among these, Let’s analyze the marketing, the core of the globalization. The marketing is composed as the sale that is called “selection process” and the distribution that is called “distribution process”. The appearance of O2O platform is making the innovation of distribution. The advance of the distribution mean, the delivery service brings the globalization of the offline goods into into the globalization of the online contents. When the innovation products have been made, The Amazon and Alibaba distribute instead. Of course, some O2O platform like Coupang make the internalization of delivery service but the essential things that extremely reduce the cost of entry on the globalization is not changed.
However, there are still the barrier of entry on the globalization about the sales of high involvement product that should choose the complex products. This part is the field to be innovated by AI. The IBM Watson that won at the Jeopardy, a American quiz show in 2011 started the remote service with tens of thousands of times evolved intelligence. The announcement that the accuracy of diagnosis of cancer of Watson reached around 82% equaled with the doctors is already 2 years ago. The sales of insurance and securities is been doing by AI. The selecting helper of Netfix, the world wide video services and Airbnb, the world travel agency have already been activated by AI. The curation of market selection is proceeding. i.e the repeated knowledge service will be replaced by AI and that will represent the field of sales. And the companies that reject this will fail and the companies that adopt this will develop more. The Globalization of ventures is no longer an exception to the Fourth Industrial Revolution.
At the end of 2015, there was a breakthrough in the global artificial intelligence industry. In November, Google and Microsoft released their artificial intelligence software. IBM and Facebook were also released in December. The use of artificial intelligence is now entering the realm of SaaS. With the O2O platform and the revolution in artificial intelligence, distribution and selection become easier, a new era of venture globalization is coming. It is the fourth industrial revolution.
Source: The Way to the Fourth Industrial Revolution (created by Lee minhwa)
