We all love our pups and want them to have the best of everything. This includes the need to give them the best daily walks. Your dog’s daily walk will be their absolute favourite time of the day, so it’s important to get it right.
As we mentioned in a previous article, walking can help keep your dog stimulated on a daily basis, by allowing them to interact with other animals and people. By doing this, it will help keep your pup from developing any bad habits, such as being destructive towards the house or garden.
So, let’s talk about…
With the countless array of different social media platforms, you would be forgiven for thinking that generating strong leads through social media is just too much trouble for you and your business.
We’re here to tell you that by simplifying your strategy and keenly focusing on what’s important, you can begin to drill down into your target audience and generate warm leads for your business.
Within this article, we will outline in detail how to succeed on social media through both organic and paid channels. …
There are many factors of e-commerce sales that are well within our control. The effectiveness of our digital advertising, our customer relationship management (CRM), sales & marketing activities, user experience management, as well as many more. These can often be frustrating, not to mention difficult to juggle 24/7. Even if you’ve managed to master the art of purchase optimisation, there are often times where factors outside of our control come into play in a big way. In this article we will be focusing on a factor you probably haven’t thought of; the weather.
If you’re a small business, chances are you have and are actively using social media and the internet to leverage as much awareness and customer growth as possible. At the same time, you’ve probably noticed that social media marketing and advertising can be pretty damned hard and time consuming. Here’s why hiring a marketing agency or marketing professional could be the best decision you make today.
1. Save YO Self some time
Social media is an unrelentless, time-guzzling beast! One minute you’re putting together a clever post, the next you’re 4 hours deep responding to messages, scheduling posts, creating ads…
SEO isn’t a game for the faint of heart; it takes months, and often years of dedication to have your site reach SERP’S (Search Engine Results Pages) lofty heights. Mere mortals can only dream of holding that coveted number 1 spot.
Quality over quantity
What’s important to remember is that no one…NO ONE, can guarantee to get your website at the top of the pile. In years past, there were some sneaky tricks that “pros” used to maneuver around the search engines algorithm. …
We get asked quite often whether people should be boosting their previously made posts or coming up with a completely new, brand spanking Ad to serve out to their respective targets. Whilst it isn’t as simple as saying one is better than the other, in this article we hope we can shed some light on when and where you should be using each.
What is a boosted post and when should I use them?
Boosted posts act similar to Ads, in that you can put them in front of potential customers without those customers being connected to your Facebook page.
This is a very interesting topic, mostly because there is no definitive answer. The reality is that the time of day that you post to your social media accounts, directly relates to who your audience is, what they like, and how they are using THEIR social media channels.
Here’s a few examples for you:
What if your ideal customer is an 18 year old College student (Your business is selling either a product or a service)?
Do you want to post in the strict 5:30–7:30pm time slots?
Well for a start, if you’re a college student, you’re…
In almost every facet of business, there are certain guidelines. These are ways an industry functions, no questions asked, because, well, that’s just how things go.
In the marketing world, you can classify this in a multitude of ways; however, today we are going to focus on TWO areas known as Inbound and Outbound marketing.
Firstly, what is inbound and outbound marketing?
Outbound marketing is a traditional form of marketing; conceived in the “darker ages”, prior to the internet and full-on commercial television. Outbound marketing relies on antiquated notions of selling, specifically around cold calling, email lists, snail mail marketing…
If you’ve been on Facebook in the last two weeks, you will have come across a peculiar trend; everyone and everything is being compared to Stars Wars.
“See how our business is using the Force to do this”, “Embrace your inner Skywalker with our businesses new trend”, or of course the classic Buzzfeed inspired, “I was Obi-Wan, which Star Wars character are you?”.
Now, before anyone says that I’m contradicting myself by putting the movie title in my title, I’m not. …
I’ve decided to write this blog post, half as frustration over Facebook’s audience insights stats not working properly, but also half because it is encouraging my inner creative to get to work a little.
For those of you who don’t know, Facebook’s audience insights tool is a must- use for marketers who are wanting to create the most accurate and articulated ads possible. It allows you to type in what you think your target audience is, and then narrow them down further by searching for pages, behaviour, categories and demographics related to them. Anyway, it’s broken and that’s annoying.
I am a Digital Marketing Specialist and the co-owner of Oak Avenue Marketing, a Sydney-based Digital Marketing Agency.