Oana Andreescu
Oana Andreescu

Oana Andreescu

I’m fascinated with how people use online networks power to solve problems, build relationships and interact with causes, communities, brands. I write about it.

89 Following
80 Followers

Featured

Oana Andreescu
Oct 23 · 1 min read
Advantages of doing social listening internally or reaching out to an agency for support.
Advantages of doing social listening internally or reaching out to an agency for support.

Social Listening Revisited: Reasons To Do It Within The Company. Or not.

1

Latest

Oana Andreescu
Nov 12 · 1 min read

3 Ways To Leverage Social Listening In Digital Marketing

I wanted to do a quick 1-minute bullet list on how you can actually use social listening in a hands-on approach. Not just metrics or brand tracking, but actual ways to leverage that data to help support different functions.

Oana Andreescu
Jun 26 · 2 min read

10,000 Steps Towards a Metric That Matters

  • 10,000 steps.
  • 14 minutes of deep sleep.
  • 257 kcal burned and 1,800 kcal ingested
  • 1 hour of cardio exercise.
  • 5 hours of docu-series on Netflix
Oana Andreescu
May 24 · 1 min read

When to NOT report

  1. When you do not know who will read it
  2. If you don’t have confidence in the data you pull from…
Oana Andreescu
May 10 · 1 min read

Analytics Files #7: Paid Metrics, To Optimize Or Not to Optimize?

1