Hot Chips

Anthony Oanes
Jul 21, 2017 · 1 min read

Week 5–21/07/2017

Design, technology, advertising and beyond.


Quote of the week
Typography is a hidden tool of manipulation within society.
Neville Brody


Links

1
How Paula Scher works #1
Pentagram creative lead on how she establishes what a client really wants

2
Brandless
Lessons on branding, by a company that has no brand — by red antler

3
Marpi: Odra
Interactive music experiments—drag, click, spin and be mesmerised

4
Lexus Australia & James Patterson LC launch
Don’t like the execution but the idea syncs perfectly with the brands ‘experience amazing’ proposition

5
Tips for creating great live social content
Use the power of the ‘fear of missing out’ (FOMO)

6
Christopher Doyle & Co
We don’t have any charts or diagrams that explain our creative process. And we don’t have clever names for the stages of each project. But we do have curiosity.

7
seymoure glasses
Totally unnavigable, but I like it!

8
Amazon Spark
Driving purchase through a shoppable feed of stories and images

9
US Airforce recruitment
A bespoke VR Playstation game (why don’t we get briefs like this?)

10
Honda Dream Makers
Ad of the week


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