POSPulse Website Redesign
About the company
Pospulse is a crowd-based research company in Berlin that helps manufacturers, retailers and service providers to better market their products and services.
They provide services such as product checks in retail stores, customer survey reports
Company Project Brief
How might we help users discover easily on the company website the services Pospule is providing?
Design Process
Interview: Stakeholder Insights
Users fail to understand what we offer on the website page
The website does not represent the friendly brand of the company
The website is non-responsive.
Heuristic Evaluation: Internal Team
The unclarity of information on the website
Different information on the German and English website pages
Services rendered by the company is unclear
Unstructured information at website Homepage.
Empathy Mapping
Problem Statement
Pospulses website is wrongly structured thereby making it difficult for clients to understand the services provided.
User Persona
we created a user persona to directly relate to the users.
Competitive Feature Analysis.
We did an evaluation of the two top competitors to POSpules. We check certain features to determine their market strategy and weakness.
Ideation Process: HMW Questions
Moscow method
Moscow map was created by the team. We created to have a structure of all features to be included in the website.
Site map
We created a site that represents new categories of website structure. It shows the new structured system.
User flow
After the brainstorming section, we created a more structured user flow. The user flow shows better-structured homepage navigation to website contents.
Style Tile
The style tile was not changed. However, colour modifications on the pages were administered.
Wireframes
Design wireframes went through iterations. Iterations were made based on feedback after user testings.
Website Visual Comparism
Responsive
We created a responsive landing page that incorporated user needs. The responsiveness can be easily incorporated into three digital versions.
Prototyping
Click and watch the final video of the prototyped website pages
Learnings
User Testing
Stakeholder-client interaction
Heuristic Evaluation
