List Of SEO Audit Tools You Need
Creating a suitable search engine optimization strategy is no brainer. However, if you do not have a complete and full-proof SEO strategy, you are probably losing a lot of attention from your audience. To build up the best SEO course, you can join any reliable SEO marketingcourse online. The truth is SEO strategy is an ongoing process. It involves the following stages:
a. Developing a strategy
b. Generating content
c. Conducting SEO audits
The last point mentioned above is one of the deciding factors that will help you realize whether your SEO campaign will work or be a flop. The SEO audit is the final step that most companies do not pay attention to, believing that content will perform well once published. However, what you do not realize is industries keep on changing now and then. New competitors emerge, and thought processes evolve. As a result, it may so happen that you are unaware of specific development.
Instead of publishing outdated content, it is better to conduct SEO audits. According to the bestSEO course online, SEO audits can help you in these ways:
· Evaluate how the content is performing against the keywords used
· Determine less relevant content niches where the brand visibility can be optimized
· Gather insights into what your audience is looking for
· Recognize the gaps in the content strategy of the competitors
· Churn old content and present new ones
· Fix technical problems like expired web pages, broken links, etc.
SEO audit tools
Given below is a list of SEO audit tools that you can use to present error-free SEO strategies:
1. Screaming frog SEO spider
The purpose of the Screaming frog SEO spider tool is to crawl through your website and improve the onsite SEO of the web page. This SEO audit tool can determine technical issues such as broken links, duplicate content, server errors, etc. Further, this tool approaches your website holistically and shows you the areas where improvements are required.
2. Ahref’s content gap tool
The content gap tool of Ahref helps you identify those keywords through which your competitors are enjoying better ranks. The tool is user-friendly and has some advanced capabilities to be used by users. The users enter the site and then click into the content gap tool to see the insights.
3. SEMrush keyword magic tool
Suppose you are interested to identify keywords and phrases with which your competitor’s are getting better ranks. In that case, it is the SEMrush keyword magic tool that you should be using, as it has a database of more than 20 million keywords. This tool enhances your SEO audit by helping you identify correct keywords and phrases that are suitable for your business’s content.
4. Google sheets
Google sheet is an excellent tool for tracking data that is related to the SEO of your business. With Google Sheets, you can export the raw data and reports. If you have teams operating remotely, it is ideal for taking the help of Google sheets.
Conclusion
SEO audit is one of the crucial parts of measuring the performance of the content marketing strategy. The SEO audit tools mentioned above are user-friendly and do not need any background knowledge for operating.
