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Ocean.io

Ocean.io

Total Addressable Market

You come up with a great business idea, so you are ready to go… right? Well, before you proceed, an equally important plan is to find out…

Oct 30, 2019

Total Addressable Market

Oct 30, 2019

Ocean.io
in
Data-driven sales and marketing

Our beef with industry codes in B2B profiling

Reading through most of our website or digital communication will leave you with the impression that we’ve got a problem with industry…

Aug 21, 2019

Our beef with industry codes in B2B profiling

Aug 21, 2019

Ocean.io

Re-thinking B2B sales: don’t focus on closing

Sales is a tough business. Generating qualified leads is tough. Closing is tough. Earning commissions is tough. That’s why the movie…

Jul 12, 2019

Re-thinking B2B sales: don’t focus on closing

Jul 12, 2019

Ocean.io

First impressions matter. Digital branding helps customer acquisition

No matter what you do, your business is going to need a strong online presence. This is especially important if your product is digital…

Jul 5, 2019

First impressions matter. Digital branding helps customer acquisition

Jul 5, 2019

Ocean.io

Is your Customer Acquisition Cost too high? Here’s how to tell

Put simply, your customer acquisition cost (CAC) is a fundamental measure of the health of your business. If your CAC is too high, then…

Jul 3, 2019

Is your Customer Acquisition Cost too high? Here’s how to tell

Jul 3, 2019

Ocean.io

Who you’re talking to: customer profiling and segmentation

Customers come in many different shapes and sizes. Knowing what those shapes and sizes are makes a difference in how you sell to them…

Jul 1, 2019

Who you’re talking to: customer profiling and segmentation

Jul 1, 2019

Ocean.io

What can “Moneyball” teach us about data-driven decision-making in business?

Remember Moneyball? The hit book and movie told the story of how Sports Manager Billy Beane revolutionized baseball by using data-driven…

Feb 18, 2019

What can “Moneyball” teach us about data-driven decision-making in business?

Feb 18, 2019

Ocean.io

How to find your brand voice and hit the right tone

I’m going to get right to it: your brand voice is the single most important aspect of your communications. Get it right and minor mistakes…

Jul 17, 2018

Jul 17, 2018

Ocean.io

The best place to grow a startup? Try the Nordics

Hunting for a unicorn? You might actually do better among the fjords of Scandinavia than the deserts of Silicon Valley. For the past eight…

Jun 22, 2018

The best place to grow a startup? Try the Nordics

Jun 22, 2018

Ocean.io

Ocean.io

Revolutionizing sales and marketing with a data-driven approach. Content covering customer acquisition to artificial intelligence, big data to start-up life.

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