It’s on like donkey kong in the land of Hybrid/Cross-Platform Mobile App Development!

Nicholas Cole
Sep 19, 2014 · 4 min read

** UPDATE 02/07/2018 — this is an old article now; these days I/we usually recommend React Native for cross-platform mobile app development over Cordova/PhoneGap or alike but it does depend on the project; goals, audience, purpose etc. **

Anyone that has worked with myself or HITORI know I and we as an agency are big fans of the cross-platform / hybrid native app development model, the reason for this article is to highlight why…

Native vs Hybrid

Why Go Hybrid/Cross-Platform?



Code Re-Use & Scalability

What Hybrid Frameworks is there?

  • on the Cordova side there is massive companies such as SAP, Intel, Telerik and Sencha with thousands of developers working full-time to further improve the performance of the UI / transitions and other factors to bring hybrid further inline with native on every-level, and they are getting pretty damn close…with React Native (which is built by Facebook and used by FB, Insta, Airbnb to name a few) they have hit the nail on the head; as noted above it is a NATIVE APP at build!
  • both frameworks are suitable for enterprise level projects (if you know what you are doing!)
  • as a developer it is easy to debug your code just like you would a web app/site
  • they target multiple device types and operating system versions
  • both frameworks can access anything native can on the device (camera, GPS etc)
  • you can use any JS library or NPM module (not being limited by a library is powerful)
  • you can enhance the JS code, test it, minify it, concat it…
  • you can re-use alot of the code on almost any other web/mobile/app/software project (it’s your code)
  • they are owned and backed by Facebook & Adobe respectively.

It’s not really native ‘vs’ hybrid, its good developer ‘vs’ bad developer & good planning and understanding of end results. It’s ensuring you are selecting the optimal technology to achieve successful project outcomes within allocated budgets. If you need to support more than one platform & can hire an experienced development team to build you a top-notch hybrid or cross-platform mobile app this may be the best option, unless of course you have big unlimited budgets and no time constrains…

If you want to have a chat about your next app (either hybrid/cross-platform or native) call the HITORI studio on +61 3 9682 8003 or visit

Nicholas Cole

Written by

Creative Technical Director, CTO —