Hiring An Agent To Sell Your House May Cost You NOTHING!

雇用房仲幫您賣房子可能不會花您任何費用!

There is no doubt that it is easier to sell your house when using the services of a local real estate professional. The agent will provide:

毫無疑問,當您雇用當地房地產專業人士的服務時,房屋更容易成功出售,房屋仲介可提供:

  • Greater exposure to more buyers
    更多曝光率來接觸更多的買家
  • The skills of a professional negotiator
    專業談判的技能
  • A layer of protection from possible legal liabilities
    法律責任保護層
  • Professional guidance in navigating any pitfalls that may arise
    對於任何可能出現困難的專業指導
  • A level of safety while showing the home
    當您開放房屋讓買家參觀時更安全

There is no doubt that these services are valuable to any family that decides to sell. The only question is — how valuable? One of the main reasons For Sale By Owners (FSBOs) don’t use a real estate agent is because they believe these services are not worth the fee an agent charges. But, what if those services didn’t cost the seller a penny?

毫無疑問,這些服務對於決定出售房屋的賣家是很有價值的,唯一的問題是 — 多有價值?自售房屋的屋主(FSBOs)不願雇用專業房仲的主要原因之一是,他們認為這些服務不值得支付佣金,但是,如果這些服務根本並不會花費賣家一分錢呢?

A study by Collateral Analytics, however, reveals that FSBOs don’t actually save anything and, in some cases, may be costing themselves more by not listing with an agent.

Collat​​eral Analytics的一項研究顯示,屋主自售實際上並沒有省下任何費用,在某些情況下,屋主自售反而因為沒有雇用房仲而花費更多的成本。

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

在研究中,他們分析了2016年和2017年上半年各個市場的房屋銷售情況,數據顯示:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” (emphasis added)
“屋主自售傾向於比同類房屋銷售價格更低的價格出售,並且在許多情況下差額遠比房仲佣金還大。”(重點)

Why would FSBOs net less money on their own than if they used an agent?

為什麼屋主自售反而比雇用房仲獲得更少的收益呢?

The study makes several suggestions:
這項研究提出了幾點建議:

  • “There could be systematic bias on the buyer side as well. FSBO sales might attract more strategic buyers than MLS sales, particularly buyers who rationalize lower-priced bids on with the logic that the seller is “saving” a traditional commission. Such buyers might specifically search for and target sellers who are not getting representational assistance from agents.” In other words, ‘bargain lookers’ might shop FSBOs more often.
    “買家方面也可能帶有偏見。屋主自售的房屋可能比傳統MLS銷售房屋吸引更多的策略性買家,特別是買方認為賣方省下了傳統佣金,因此可以以低價出售的的邏輯,來合理化價格較低的出價,這樣的買家可能會專門尋找並針對沒有房仲提供協助的賣家。” 換句話說,“討價還價斤斤計較”的買家更願意購買屋主自售屋。
  • “Experienced agents are experts at ‘staging’ homes for sale” which could bring more money for the home.
    “經驗豐富的房仲是懂得‘佈置’出售屋的專家”,可帶來更多的收益。
  • “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.” If more buyers see a home, the greater the chances are that there could be a bidding war for the property.
    “屬於本地MLS成員的房仲出售的房屋,將與所有其他大小房地產網站同時在線上市,可將房屋行銷推廣至更多的買家人數。而這些MLS出售屋通常都提供買家房仲佣金,鼓勵買家房仲們展示和推銷您的房屋,並再次擴大買家數量。” 如果更多的買家看中同一棟房屋,那麼越有可能出現投標戰爭。

Three conclusions from the study:

此項研究的三個結論:

  1. FSBOs achieve prices significantly lower than those from similar properties sold by Realtors using the MLS.
    屋主自售屋的價格顯著低於使用MLS房地產經紀人出售的類似房屋的價格。
  2. The differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%.
    與同類房屋的MLS出售價相比,屋主自售屋的售價差異約為5.5%。
  3. The sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.
    2017年的銷售額證明,屋主自售屋比類似房屋的平均售價低了6%。

Bottom Line 結論

If you are thinking of selling, FSBOing may end up costing you money instead of saving you money.

如果您正在考慮出售房屋,自己出售房屋可能會更花錢,而不是省錢。