Why getting to know your audience is the secret ingredient to effective marketing.

This is an extract from our full blog post here

Whether it’s social media followers or blog subscribers, people will only be attracted to you if they see a value for their time spent engaging with you. Only these people will relish a true relationship. As a result, you needn’t be wasting your valuable time with others and ignoring an audience that might convert into clients. When building an audience it is important to find a common ground between their wants and your convictions.

For example, this O’C&K blog is generally written for three audiences — business owners, marketing managers and club / charity administrators. We focus it on providing readers with marketing tips and timesavers that might help them grow their organisation. This is aligned with our own business objectives of helping organisations be smarter about their marketing through outsourcing.

7 tips on growing your audience online.

Based on the saying “It’s not what you say, it’s what people hear”, here are some suggestions based on our own experience of building an audience:

  1. Share ideas that are educational, engaging or entertaining
  2. Speak the language of your intended audience
  3. Be consistent and credible
  4. Personalise and humanise the message
  5. Paint a vivid picture with your story
  6. Put it in context and make it relevant
  7. Make it easy for them to find you


Growing your audience means doing the basics, well. Clearly understand who your service / product is for and know exactly where they hang out. Listen to what they say, think about your service, think about your competitors and even your industry, in general. Find out who influences them and when they become a client — treat them like kings and queens.

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