Saving the World Via Posters
Contrary to what people think, designers are not introverted people who only know how to relay their message via their work. We are also not shy of human contact hiding behind a computer screen. Well, ok that one might not be true for everyone, but that’s not always the case with a designer.
Nowadays, access to information is easier than ever, and you’re just hit with it in front of your mobile screen, computer, television, or in stores when you head out. They’re in the forms of panaflex and posters, and needless to say, the entire world is exposed to some form of knowledge.
Here in this article, you can understand a few ways designers are saving the world.
A Designer Is Behind Every Piece Of Information
Now just imagine, behind every piece of the information is a designer who created the layout to make it more visually appealing to you, in order to best communicate with you and ensure better communication.
So the role of a designer is more important than ever. The more visually pleasing a piece of information is, the better the recall rate is, hence why infographics have become so increasingly popular lately. See those “Keep Calm and Carry On” memes all over Facebook and Twitter? They were made by the British government in 1939 in order to raise the morale of their people during World War II. I bet you didn’t know that.
They Put Themselves in Your Shoes
Point is, a designer’s role is to understand the needs of the people, and they are behind the control panel of every user interface, application, or website. They visualize how the interface would be received, putting themselves in the shoes of the consumer in order to better understand their needs, putting their priorities first. A designer’s core objective is to provide easy access to information and better functionality not only for people who are slow of learning or the elderly, but also for people who are lazy, tired, or just don’t want to go through the effort. Reaching out to them becomes that much easier.
So, you ask, how can a designer aim to solve the problem?
Basically, a design thinking process goes through the proper processes of ideation and mind mapping, in order to see how they can best contribute to building innovative and sustainable solutions for communities. Not all communities are privileged enough to have proper access to electricity, water, health, education, and even paper. Again, a designer can research the best low-cost products and services for the rural areas or the under-developed countries in the world.
How best to make those people aware of the dangers of the society, who don’t even have the common literacy or the ability to read? Or if they do read, take the matter seriously enough? That’s right, by creating strong visuals, which can force everyone to think.