The Importance of Logo Design Through Ages

Octa Logo
Octa Logo
Aug 28, 2017 · 3 min read

Nowadays, nearly every company is competing with one another to have the best logo design to make sure that their logo design stands out from the rest. Having said that, there are still some companies that have no logo design whatsoever, this is very hard to believe but it is true. A logo is a true visual representation of a company and not having a logo only shows the customers that the company is either not interested in getting more attention or they are not worthy of a logo. Let’s try to figure out what is the true importance of good logo design and why it has been one of the most crucial aspects for any kind of company over the years.

What is a Logo?

The literal definition of logo is “A logo is a recognizable graphic design element, often including a name, symbol or trademark representing an organization or product”. To chalk out the importance of a logo is fairly simple, it is the single most visual identity for a brand, business and/or company. A good logo sets a solid foundation for the entire company or business. The intricate use of colors, negative space and typography all contribute in achieving a great logo design and eventually in return a great future for a company by attracting more customers and obtaining a long term relationship with existing customers.

Why are Logos so Important?

A good logo design is the quickest way to reach your target audience, or customers. It leaves a long term print in the mind of the viewer. Some brands’ success has only been a result of the impact of the logo design has had on their customers and to this day they are recognized and remember by their logo. With the use of color, typography and images, a logo is a direct representation of a company’s persona for years to come. Hence, the design should sincerely convey the true nature of the company to the viewers. The impact a logo has on the customer was learnt years ago. Visual representations for any kind of service or product has been used since the 1800’s or even before. It’s the simplest way to present your product and if mastered thoroughly, it can definitely have an impact on the profits of the business.

The Importance of Achieving a Good logo Design.

It’s not an easy task to get the perfect logo design. A lot of intricate elements need to combine seamlessly together in obtaining the perfect logo design. This is the reason why companies pay thousands of dollars to logo design companies and individual logo designers for a good logo design. Once the importance of having a good logo design is understood, the price tag does not matter for some companies. A lot of design aspects need to be mastered in getting a good logo, the smart use of negative space, the perfect color schemes, the creatively positioned typefaces, proportion and symmetry all contribute towards achieving the perfect logo.


Originally published at www.octalogo.com.

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