5 brand examples using personalized customer experience as a growth strategy.

Let’s take a look at some examples of brands that are leveraging personalization to improve their product marketing.

First on the list is Foodcourt, an online food ordering platform that suggests food options based on customer data. By combining past orders, preferences, and other data points, Foodcourt provides customers with a personalized experience that improves engagement and loyalty.

Uber: Uber is a ride-sharing platform that uses personalization to improve its user experience. Their recent update helps users have more tailored options. Users can customize their ride options and preferences. Read more about it here

Netflix: Another great example of a brand that has mastered personalization. By using data such as viewing history, ratings, and genre preferences, Netflix suggests content that customers are likely to enjoy, leading to increased engagement and customer loyalty.

LykDat: This social commerce platform uses machine learning to personalize the content that users see on their feeds. The algorithm takes into account user behavior, such as likes, comments, and shares, to show them more of what they’re interested in.

Cowrywise: A savings platform creates a tailored experience for each of its users, making it easier for them to achieve their financial goals with their customized investment plans, savings challenges, and personalized advisory based on each user's unique risk appetite. This not only helps to improve the user experience, but it also helps Cowrywise to differentiate itself from other financial services providers in Nigeria.

By leveraging customer data to provide personalized experiences, businesses can improve engagement, loyalty, and revenue. Don’t be left behind — start implementing personalization strategies today and see the benefits for yourself.