WHAT YOU NEED TO KNOW ABOUT BLOGGER OUTREACH & INFLUENCER MARKETING
Imagine you have posted a quality and compelling article about one of your company’s products on the company’s website and social media pages. However, there seems to be less organic traffic than you expected since the content has all it takes to be on Google’s first page. Wait, not all. Your content still requires a proper blogger outreach strategy.
According to MediaKix, 70% of entrepreneurs believe blogger outreach and influencer marketing are better than other marketing strategies.
Blogger outreach involves collaborating with guest bloggers to generate backlinks to the intended content. Proper blogger outreach creates proper backlinks that ultimately improve the position of content in the search engines. The following are simple steps on how to land a guest blog spot.
Preparing For Your Campaign
The largest search engine site, Google provides its customers with the best content on the first pages of their search so that they visit more. To appear on the first page, you need to create quality content that focuses on particular keywords. This ensures that customers find useful sites through keyword searching.
Therefore, it is important to ensure the content you produce deserves to be placed on top Google rankings. You can use tools such as Brightlocal to perform a search to identify some of the top ranking sites. Then, you compare the content of these sites including their word count, content relevance, content depth and design with your content.
You can proceed to start the campaign if the quality of your content is good or better. However, it is advisable that you improve the content prior to starting the campaign if the quality is not as good.
Assessing How Many Backlinks You Need
The next important step is to identify the number of backlinks associated with the top ranking sites identified during preparation. This can be done using free backlink checkers. The referring domains of the different websites and the exact number of backlinks will be displayed.
While some articles give a precise number of recommended backlinks for conquering Google’s Search -Engine Results Pages (SERP), checking the top-ranking sites in your niche is the surest way to know. For instance, using the keyword “how to guest post,” Neil Patel has the highest ranking article with 960 referring domains.
It is also important to ensure that the backlinks are of good quality as well as in adequate numbers for better ranking. Bad quality links include spam links, paid links, and links with similar optimized anchor texts.
Identifying suitable sites for your campaign
Quality backlinks reduce the chances of getting poor reviews from people visiting your content. Thus, it is important that you have a checklist to shortlist quality backlinks and avoid low quality links likely to distort your SEO. Some of the SEO metrics that you can use to identify quality backlinks include:
o Domain rating- ensure the site has a good authority score
o Trust Flow- the site should have an average or above average trust flow
o Relevancy-ensure the site is relevant to your niche and your market
o Traffic-the site should have a good flow of visitors
Now that you have quality links thanks to this list, you can proceed to filter the hundreds of remaining options through various metrics. You can always repeat the process until you get a few target sites.
How to pitch to guest posts
It can be difficult to find the contact details of the guests’ posts through the sites as most sites receive numerous spam emails. Thus, a different approach is needed to access the names, emails, and other details to pitch these ideas.
One of the best ways to access this information is through LinkedIn. LinkedIn offers the email addresses of countless individuals who are potential content managers. However, some individuals do not frequently update the details of their current individual’s occupation or contacts on LinkedIn.
Although email is associated with spam and non-responses, once you have the name of a potential guest host, you can find their email and verify it through email verification tools. Although this sounds hectic, it reduces the number of bounced emails.
It is important to acknowledge that most of these emails will not be responded to, or the guest hosts may say that they are not interested. The wave of blogger resources and influencer marketing is catching up with the times. Soon enough, most bloggers will be writing guest posts for their different niches. Good luck!
