Why Your Small Business Needs Content Marketing
Paid advertising for a long time has been arguably one of the most reliable tactics when it comes to new customer acquisitions.
As retargeting continues to explode and grow at a rapid pace, advertisements have gone a step further by being something that can help small businesses improve customer lifetime value, retain customers and reduce the churn and cart abandonment by customers.
Anyway, nowadays whether you’re running a multinational corporation or local corner store there’s simply no denying how major of a role content marketing can play in the digital marketing strategy you’ve got going on.
Today, many brands all across the globe are spending a lot more time creating content, with roughly 4,000,000 blog posts being published every single day. In the UK alone, businesses by 2020 will probably be spending in excess of $250,000,000 every year on their content marketing strategies.
Content marketing has very many benefits in the marketplace of today. In fact, t’s probably one of the best ways you can promote both emerging as well as established businesses online.
Not only is it literally the cheapest marketing form there is today, but, depending on how good the content you produce is, it can also offer you results that are long-lasting.
For instance, if you put up evergreen content pieces (content that doesn’t need to be updated or pieces that don’t go out-of-date quickly), you can expect traffic to your site for years to come.
Proper content marketing is one of those gifts that just keeps on giving.
In fact, older content oftentimes ranks much higher on search engines than newer content and this is widely recognized all over the globe.
Why?
Well, because it has had a longer time to provide value to readers and has also had a much longer time to collect relevant links.
Do you see why it makes sense to start a content marketing strategy?
Get On-Board ASAP
Content marketing strategies have slowly managed to become a must-have for any small business that intends on competing in today’s marketplace, especially online.
Turning a blind eye to this form of marketing might end up costing you much more than you’d have ever imagined. Many top brands and businesses can owe a lot of their success to effective content marketing strategies.
You can do so many things with this form of marketing so why are you allowing your small business to get left behind.
Get with the program already.
