But the truly valuable and beloved companies have built a real front door — one that converts to repeatable, direct visits.
Media Companies: Don’t Let Your Traffic Run Out the Side Door
Josh Elman

You really can’t emphasize this enough. In this day and age of publishers and media companies being eaten alive by huge platforms you must have a unique and valuable reason to return vs just seeing your content on the other platforms.

Like what you read? Give Andy O'Dower a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.