I’ve been asked a lot of times by companies I work with, which part of search marketing should be their main priority: paid search or organic search? So, I thought of writing this article to explain why both of them are essential for any business and how we should use them together.

Paid advertising and SEO are both very important components of your search marketing strategy and you shouldn’t prioritize one over another. Instead, have your PPC and SEO teams working together to maximize ranking, conversions, and ROI.

A 2012 study by Google shows that half of the top-ranking site visits wouldn’t be possible without paid advertising. Of course, this data might differ depending on your company industry and approach. So, we shouldn’t make suppositions, but test different strategies and find out what works best for us. …

Website optimization is the process of creating a website and constantly improving it to increase user experience and satisfaction. A continuous website optimization ensures repeated visits and a higher conversion rate.

An optimized website experience contains 3 main important components:

• UX (user experience) is about a person’s perception and responses while using a product or service. In other words, it’s how that person is using your website. So, the process needs to be as simple as possible, to have utility and efficiency.
• UI (user interface) is how your website is laid out. …

WEEKLY TOP 10'S

1. Percentage-Based Discounts

This is one of the most popular and most used types of promotion. It has advantages and also disadvantages. Starting with the pros, this kind of offer makes your customer’s decision easier when they are researching multiple competitors. It can be a decisive factor when it comes to buying.

A negative part of it can be the client mistrust. Some of the people prefer to buy a full-price product instead of a discounted one. This is happening because, over the years, many companies prioritized quantity over quality.

People might have doubts when buying a discounted product because, for them, it means it is a low-quality one. As long as you make yourself known for the quality of your products and gain brand ambassadors that can sustain this idea, this won’t be a problem for you. …

Content Marketing has become a very important part of our business strategy, a useful and valuable tool, that will only become more important in time, due to the developments made in search algorithms.

Qualities of good content

Content marketing is all about providing quality and meaningful content. A good content strategy and a user-generated one can lead in time to purchases. People nowadays are much more documented, and they do their research deeply before deciding to buy a product or service. So, educating them with reliable content can be your door to future conversions.

Useful: If you can’t see any benefits or relevance for your audience by reading your content, then you better not publish it. People want your content to be helpful, and for you to provide useful information that will make them take better decisions. And also, your end goal is for people to see you as a trustful source of information. You want them to come back for more, and turn them into advocates for your business, and also loyal customers. …

Working as a Digital Marketer requires constantly improving your knowledge and be up to date with new strategies, methods, and tools that can help you get better insights to achieve your business goals.

Sometimes we have to do the hard work to gain more skills and perform better in our professional life and also be superior in our technique to others in this industry.

Below I have selected a list of 10 books that I found very useful for those who want to go the extra mile and do what is necessary to be a successful Digital Marketer.

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” — George R.R…

Weekly Top 10’s

Well…that magical time of the year we are all expecting is almost here. And since I’m such a big fan of Christmas, and every year I make sure to watch the best Christmas commercials, I thought why not share with you my favorite ones.

Big brands are always making a big impact with their Christmas Campaigns. Magical, emotional, and also funny, here are my Top 10’s Christmas commercials of this year. Let’s get you into the wonderful atmosphere of the Christmas holiday!

1. John Lewis & Partners and Waitrose & Partners

2. Sky Christmas Ad 2019 | E.T. …

Porter’s Five Forces Framework is a tool for analyzing the competition of a business. Using these five forces helps you determine the competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of its profitability. An “unattractive” industry is one in which the effect of these five forces reduces overall profitability.

Analyzing your competition helps you get a better perspective of your current position in the market and discover the weaknesses and strengths of your business. …

Marketing Strategies

Nowadays, there are a lot of debates about which marketing type should companies choose for better promotion of their brand. Well, for me, the answer is simple. What better way to reach more people and increase income than combining both old and new marketing methods.

Before we dive into more details, let’s take a closer look at each one of them individually, and discuss the benefits, and the downsides step by step.

Defining Traditional Marketing

Traditional Marketing, or as people say “the old way of advertising” is the process of bringing awareness to your business, and send a message to a wide group of people by using business cards, print ads in newspapers or magazines, posters, commercials on TV and radio, billboards and brochures. …