Here’s how to measure the impact of social media on your business. — Imagine you set out on a weight loss journey, start a diet, and work out daily for three weeks consecutively. How do you know that your workout plan and procedures work for you? You check your weight to see if you’ve dropped, and you’d probably compare pictures to check your…

Especially if you are an SME, startup, or creator — In the past two years, there have been drastic changes to the way businesses & brands and their audiences communicate. With the pandemic, lockdowns, and social distancing, many people have turned to purchasing products and patronizing their favorite brands online. …

Vital lessons to guide your approach to work and life in 2022 — This year was a rollercoaster ride of experiences for me, from moving to my apartment to completing my second degree, organizing online classes, and failing to get several jobs. I had several failures and wins. But most importantly, I learned vital lessons that I’m taking with me into 2022—three of…

Beyond Upwork and Fiverr — In the past five years, freelancing has become more and more popular, as lots of people are leaving their traditional 9 to 5 jobs in favor of working flexibly at their place, time, & pace, and the opportunity of setting their prices. These numbers drastically increased last year during the…

A brief history of the warrior women of Ancient Dahomey — BRIEF ORIGIN: The Kingdom of Dahomey was an African kingdom that existed from 1600 until 1894 and occupied the area presently known as the Benin Republic. They were a vassal state to the Oyo empire until 1830 when Oyo fell. …

Essential tips for improving productivity daily — The last few weeks have been hectic. We have witnessed a full-blown pandemic and a lockdown in public activities in most countries around the world, which has led to most of us having to work from home compulsorily, during this period. For some of us, working from home is a…

And you should too, if you want to get better results. — In my five years of being a marketing strategist, the only thing I hate when I get a new brief from a client or when I handle a new marketing campaign is the brainstorming sessions. I hate them with a passion. Why? Because I believe that it is not an…

Replicate these habits and become better at everything you do. — Success isn’t restricted to just one measure or definition. It is relative to everyone. What would come up as a measure of success to you might not necessarily be the same with me. However, to be considered a successful person, you must have attained a level of relevance in the…

Common mistakes you are making and how to correct it. — With the increase in the use of social media platforms, we have seen an increase in businesses using these platforms to sell their products and services. Every Tom, Dick, and Harry, now have a business online. No one relies on just traditional marketing to make sales. Despite all this, a…