Ognit – Medium

Jun 5, 2020

'Go back' button better be in the same place on every supermarket self checkout screen in the world

Go Back button gives the customer the freedom to easily return to a previous page or interaction state. This control is crucially important to how customers navigate through a user interface Although it is one symbol of User Control and Freedom of Human Centred UI heuristics, in our study we…

Self Checkout

4 min read

Self Checkout

4 min read

Jun 3, 2020

Why are Self CheckOuts in Supermarkets important?

Paying with a Self CheckOut in a supermarket is the Last Phase of a customer’s shopping experience. Since it is the Last Phase, it has utmost importance for evaluation of that Market’s Brand Experience in the customer’s mind. The customer is alone with his/her thoughts during shopping. …

Self Checkout

2 min read

Self Checkout

2 min read

Jul 20, 2019

The Answer of 'How' is 'Design'

They say 'Design' is a support function for the “actual product”. A helper function to create a SELF for the product. With the SELF, it would differ from the same functioned others. Helping the Espresso Coffee Machine to be liked among other Espresso Coffee Machines on the shelf. Colour, shape…

Design

2 min read

Design

2 min read