5C’s of content marketing that every business owner needs to know.

There is a common saying in the world of business: “Content is king”. Well I disagree.

I would say, content is the king maker of sales and business.

In this digital climate, content marketing has become an integral part of the success of any business. For Content marketing to yield results it needs to be effective.

Here are 5C’s I have learned about Content marketing that I believe every business owner should know.

1. Compatibility: Not all types of content are suitable for your business. Content types include; written content, video content, graphical content and audio content. The audience and channel of distribution is what determines the type of content that is most compatible with your brand. Some businesses use multiple types of content for various platforms.
2. Calculative; Every piece of content must have a strategic goal that aligns with your brand mission.It should be planned and intentional. What is the end goal? Is it brand awareness? education? subscriptions? Whatever the case your content should meet the ultimate goal which is attracting leads. This also involves having a call-to-action on each piece of content.
3. Customer-centric: Your content should be captivating to your audience. It should cater to your customer’s needs; it should inspire, educate or entertain your audience. What problems are they having? What questions are they asking? What are their interests? What are their dreams? What are their objections? Tailor your content to your target audience. Keep them engaged. This way they can resonate with your brand.
4. Consistency: For your content to sell it must be consistent. This involves showing regularly. Consistency should also reflect in your brand’s messaging, voice and image. Consistency gives your audience the impression of trust and reliability.
5. Coherence: Content should be clear, organized, logical and concise. It should be understandable yet compelling. Good content doesn’t leave your audience confused.

Do you agree with these 5c’s? Drop 10 claps if you do.

Proper content marketing can scale business. Keep these 5C’s in mind when creating content to market your brand. Follow if you gained value from this, I have a lot more in store for you.