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Oscar Péré

Digital Producer with a twist of Strategist. It’s like a shapeshifting werewolf if you think about it. @SidLee NYC

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Overview of indoor tracking and other localization tactics

We spend 85% of our time indoors and yet retailers know little about consumer engagement. What is indoor tracking and why localization tactics matter.
Oscar Péré6 min read

    Engineer virality for your video content.

    This week topic in our “SID LEE Morning Sessions” was how digital tactics can help video content spread for “virality”.
    Oscar Péré3 min read
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      Demystifying Programmatic Marketing and RTB

      There is a lot of buzz in the digital advertising industry about “Programmatic Marketing.”
      Ameet Ranadive10 min read

        How to successfully validate your idea with a Landing Page MVP

        Anything can be your Minimum Viable Product, so long as you’re truly focused on validated learning
        Joel Gascoigne4 min read