"Audacity, more audacity and always audacity."

- Georges Danton, a leader of the French Revolution.

Audacity, or the willingness to take bold and calculated risks, is crucial in today's fast-paced and constantly evolving economy.

Organizations that are able to think outside the box and take bold actions are more likely to succeed in a competitive market. They are able to stay ahead of the curve, adapt to changing conditions, and capitalize on new opportunities.

There is a risk that organizations can become too cautious and normalised. They may become so focused on avoiding risk and maintaining the status quo that they miss out on opportunities for growth and innovation. This can lead to a lack of competitiveness and ultimately, failure in the long run.

It is important for organizations to strike a balance between being audacious and being cautious. They should be willing to take risks and try new things, but also have a clear understanding of the potential risks and rewards. This will help them make informed decisions and stay agile in a constantly changing economy.

Companies must also foster a culture of innovation and experimentation. They should encourage their employees to think creatively and take risks, and provide them with the necessary resources and support to do so. This will help ensure that the organization remains at the forefront of its industry and can adapt to new challenges as they arise.