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…r. The spot, “The Wonder of US,” celebrates individuality and features a poem by Becca Wadlinger, a Wieden + Kennedy Portland copywriter who holds an MFA and Ph.D. in creative writing. Here, Wadlinger (aka Dr. Word Lady) talks about poetry in advertising, what a poet’s doing in an agency, and the verses you should be reading right now.

Figure out what I like developing the most.

Use those skills to have a positive impact on the world.