“The pressures of the Western world, including that of the International Monetary Fund, are toward dismantling the economic framework that makes greater equality of opportunity and a more balanced economy possible. These pressures, together with the internal political forces represented by grass-cropping [agriculture], finance & distribution are continuously pulling New Zealand back into the insecurity of its colonial past.” [1]
Dr. W.B. Sutch, 1966.

An earlier version of this piece was published in Diaspar: A Mapping of Randomness.

The role of randomness in economic development is a serious area of ideological contention. …


“To be blunt, I’ve taken the knife to some other people, and now I’ve taken the knife to myself.”

John Key’s rule of New Zealand has been frequently and accurately compared to Keith Holyoake’s. Yet again, it seems that in his abrupt resignation a year out from a general election and precisely ten years after becoming leader of National, he has learnt a thing or two from ‘Kiwi Keith’.

Firstly, the abrupt resignation in 2016 is a gamble that the new party leader that comes in with proper lead time. He’s hoping that, if a new leader can be finalised…


This will be a quick, inspiring read if you like in digital marketing, I promise.

Twitter is a vital resource to track emerging trends, new technology & new thinking. Sadly, it is easy to miss content gems in the overflowing stream of food photography & clickbait.

Which is why I wanted to share Tweets that that made me think and informed my digital strategy & advertising knowledge. Enjoy!

A great share from Jeffrey Zeldman written by Tim Williams that is equally readable by digital marketers on the agency and client sides. Agency renumeration is a big topic online right now and more thinking like this is desperately needed.
@TwitterData love creating interesting data visualisations around the platform’s API. Definitely worth checking out their tweets of late around the US Presidential Primaries and whether Twitter data can accurately predict results.
@Suzimcc shares a good read on the importance of influencers in digital strategy — a primer for anyone in your team who doesn’t get the role of influencer marketing.
Rand Fishkin is a great person to follow on Twitter. I thought this simple yet potent growth hack around using ‘trigger’ words (normally reserved for clickbait) in all forms of inbound marketing.
I shared one of my favourite reads of the month by my namesake Oliver Lindberg earlier this month. A piece that had a big impact on me while I am working to build a new digital agency. A must-read for any digital marketers who have a niggling feeling that our current service structure for digital agencies is lagging behind market expectations.
Andy Yeo shares the advancements Instagram is making with analytics. About time too: lots of brands have been flying blind with their Instagram marketing, focusing on vanity metrics and not getting the data they need to quantify results.
Rob O’Brien shares the advancements the United States is making in Government Digital Services, following the lead of trailblazing ‘smart nations’ like the United Kingdom, Singapore & Estonia.

If you enjoyed this read, it would mean a lot to me if you could ‘heart’ & share it. I would love to chat with you more over on Twitter too — you can find me at Oliver Woods. Thanks for finishing the article!


I remember vividly the day my family decided to ‘purchase’ the Internet. I had spent a rainy morning at a friend’s birthday party at a theme park. We were having a raucous and enjoyable session aboard rickety bumper boats, which nowadays regulators would doubtlessly have forbidden children from riding on.

Suddenly, a hard knock hit my head down onto the steering wheel. Whiplash. Smashed porcelain tooth enamel. Crumbly white porcelain on black plastic is permanently etched into my memory. Horror, recoil and disgust.

The theme park staff’s primary concern was that they were not legally liable to pay for my…


Accelerate your 普通话 learning with these three unconventional techniques.

I’ve been learning Mandarin Chinese for more than a decade. I started learning from my late Grandfather, a teacher who had led tours to mainland China in the 1970's from New Zealand. Since then, I’ve tried everything: evening tuition, full-time university study, immersing myself 24/7 using Chinese language audio, books, practice with countless taxi drivers and much, much more.

Yet I still forget basic vocabulary all the time, stutter over basic phrases and use the wrong strokes when writing. Learning Chinese is a tough journey. …


I love using Medium. Which is why I wanted to lovingly suggest some new features for everyone’s favourite digital publishing platform.

1. Search

I want to be able to search all the amazing content that is being generated here. I don’t just want to find it through recommendations, collections & social sharing on Twitter.

It would be great to be able to search the basic elements of posts: Title, Header & Text. Even cooler would be thematic searches related to how Medium posts are categorised in Collections.

The search algorithm would be epic win if it could even use Recommendations not just as signals of popularity, but also interface with my own Medium data to ensure that Medium Search shared Posts that are…


This shit ain’t hard, yo.

I am frequently asked advice for how to get jobs doing digital & social strategy. Why anyone asks me for help is a mystery: I’m still a relative newbie, having only worked in the field since 2007.

Nevertheless, with the proliferation of jobs and constant clamour for talented ‘Maths Men’ (and women), I have always had a gut feeling that like the supply side of labour into our industry isn’t being managed properly.

It didn’t take numerous conversations with fellow practitioners for me to realise that existing advice for people who want to get into our field totally sucks.

Here…


Tom Cruise selling digital strategies like a boss. With an 80's telephone #thuglife

The easy way to hustle A/B and multi-variate testing.

Tests suck. We go through too many of them at school. As we get a little older, the spectre of tests by sinister doctors looms large over us. Some of us are unlucky enough to have experienced aptitude, ethical & psychometric testing.

The hatred of tests that society incubates deep within our souls has an unintended side effect on digital strategy implementation.

Despite the emergence of tools from Google & CRM software providers that make split & multi-variate testing really easy for ‘Maths Men’ marketers, they’re not as popular as they should be.

Indeed,the problem lies in the most prosaic…


So many websites fail at the most basic social integration. If you want to win at social sharing, follow these three tips. If you want to keep on losing, just pretend this Medium post never existed.

1. Use default social sharing buttons.

Default social sharing buttons are the ones that the social networks themselves provide in their documentation. Twitter’s one is here. Facebook’s broad selection of social plugins are here. They even allow you to generate the code if you’re not a tech pro.

Why use the default social sharing icons and plugins? They are the most commonly seen by users. That means that when people are reading your content, like it and want to share it to their friends and social networks, they will instinctively look for … the sharing icons they see everywhere else online.

ProTip: Don’t make your life…


SOurce: linkedin

Always wanted to know how much money LinkedIn makes from those bloody enough Premium Subscription ads?

A favourite habit of mine is browsing the ‘back channels’ of websites. Engineering blogs. API documentation. That sort of thing. They always have interesting tidbits of information that often isn’t discussed elsewhere.

I found the interesting chart above on LinkedIn’s Press Room. It is interesting for a number of reasons. The economy of social media services has always been very opaque, and it is refreshing to see LinkedIn being relatively transparent about revenue streams.

You really have to wonder about LinkedIn’s monetisation strategy if this is the revenue breakdown too. …

Oliver Woods

Founder, Beer Asia (www.beerasia.net).

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